With the creation of our visual communications practice, we knew the importance of first looking inward at our own existing visual identity to ensure it reflected our expanded capabilities, culture, and unique position in the market. We arrived at "Moving biotech forward," for our tagline but needed more than words. We worked as a team to revamp our brand messaging and visual identity to better convey our capabilities, culture, and unique position in the market.
We started by conducting thorough research to clarify our strategy. Our brand had to communicate forward motion and progress, so we focused on developing a visual identity that embodied this ethos which included an animation that conceptually demonstrates our logomark. We also wanted to pay homage to our collective appreciation for journalism and the art of storytelling, so we incorporated nods to print and newspaper design into our look and feel. By combining these elements, we created a cohesive brand identity and website that better reflected Scient's position in the market.