2023

AWARD WINNING DESIGN

Precede
Biosciences
Rebrand

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PRECEDE BIOSCIENCES

Making complex blood testing science accessible: Liquid biopsy technologies can transform disease detection, but their impact depends on translating complex science into accessible stories.

01

Research

02

Strategy

03

Design

04

Development

challenge

Precede Biosciences is pioneering a liquid biopsy approach and needed a way to simplify and visualize its approach so that investors, partners, clinicians, and patients alike could understand the advantages of its platform over conventional methods.

solution

SCIENT translated Precede’s science into accessible communications, developing visual explanations, comparative graphics, and an interactive website that let visitors explore concepts at different levels of detail. By balancing accuracy with accessibility, we helped Precede engage both technical and non-technical stakeholders.

Brand Refresh

color palette

Yellow

RGB
CMYK
#FFB400

Salmon

RGB
CMYK
#F8564F

Purple

RGB
CMYK
#A52F8F

Midnight

RGB
CMYK
#170F25

Ocean

RGB
CMYK
#212D40

Blue

RGB
CMYK
#08A6CB

Mockups

Custom icons

website